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“The Seven Second Rule” – Hot Real Estate Tips

“The Seven Second Rule” – Hot Real Estate Tips

The “Seven Second Rule” is Powers' Cardinal Rule for our sellers when selling their home! Step through your front door. How does it feel? What does it look like? How does it smell? Like it or not, buyers are going to judge a book by its cover. A recent survey found that 47% of home buyers know whether they like a home or not as soon as they step inside.

This means that when you’re selling your property, first impressions do matter and creating a bad one could hurt the perceived value of your home, decreasing buyer interest. Luckily there are a few small enhancements that could make all the difference and win your buyer over in their first seven seconds.

  1. Neutral Paint Colors – Can the buyer see one seamless color when they enter the front door of your home, or are there more than 3 bold paint colors? If there are more than two paint colors, it is time to rethink your wall color before you list your home.
  2. Cleanliness - Neat and tidy wins every time. Make sure the dog hair is gone and that the cats litter boxes are put away for every showing.
  3. Smell - Did you cook fish the night before? Oh no! Neutralize the home’s aroma. Make sure you have a dehumidifier for the basement. Never use Glad plug-ins, and spot clean before every showing.
  4. Declutter – The foyer should be free of keys, packages, and mail. Make sure the home presents as close to model perfection as possible.
  5. Inviting Exterior – Consider adding seasonal plantings and a front door mat to welcome guest as they arrive.
  6. Remove Outdated Fixtures – Updating both outside front door lights and inside foyer chandeliers will enhance the buyer’s first seven seconds. Take a trip to BBC Lighting https://www.shopbbclighting.com/ and check out the latest designs to wow that first impression for your buyer.
  7. Immaculate Front Door with Matching Hardware – They say the front door is one of the single best things you can do to enhance curb appeal. https://www.homelight.com/blog/front-door-curb-appeal/

Most of our resources as expert listing agents starts with the seven second rule. We consider your prep time to get your home ready some of the most valuable time in preparing your home for sale. We provide dozens of concierge service to our clients to help them through the process. We are here as your trusted resource to help you win the buyer over in the first seven seconds.


Powers Realty Group is a distinctive boutique real estate broker focused on the needs of customers delivering exceptional results. We are the trusted local experts. Call us today about buying or selling your home.

Call Suzanne Powers