Sell Smarter, Not Harder: The Power of Home Staging

Sell Smarter, Not Harder: The Power of Home Staging

As a Milwaukee House Expert and Home Selling Guru, I have spent countless hours preparing homes for sale, with 85% of the homes we list requiring staging, cleaning, painting, and organizing. This has been my niche since 2003, when I first started my real estate career, and I have always aimed to stand out from my competitors by providing top-quality services to my clients. To achieve this, I developed the North Shore Staging Company and offered free staging and organizing services to all my clients.

My commitment to staging homes was driven by my desire to ensure that my listed properties sold. Having started my career in the midst of the 2000's recession and later launching Powers Realty Group during the 2010 recession, it was tough to sell homes, and properties had to stand out in a sea of inventory. Through staging, painting, cleaning, and organizing the homes I listed, I was able to differentiate myself from competitors and quickly rose to become Milwaukee’s top agent.

As an expert in selling homes and staging, I have come to understand that there is a deeper psychological why behind the impact of staging on buyers and sales success. The statistics are well documented now and every seller and sales professional needs to carefully consider the impact of cleanliness and staging on their home sale:

• According to a survey by the National Association of Realtors, 83% of buyers' agents said that staging a home made it easier for a buyer to visualize the property as their future home.
• Another study by the Real Estate Staging Association found that staged homes spent 73% less time on the market than un-staged homes.
• The same study also found that the average return on investment for staging a home was around 586%, indicating that the cost of staging is more than worth it in terms of the final sale price.
• A survey by the cleaning company Clorox found that 72% of people believed that the state of their home's cleanliness directly impacted their mental health.

A staged home sells for around 5% to 23% more than an un-staged home because it taps into the psychology of selling and marketing. The packaging has to look good, and that includes a home. By organizing a space and creating an inviting environment, buyers can envision themselves living in the home and are more likely to make an offer.

As a Real Estate blogger and local staging expert, I strongly encourage homeowners to consider staging, painting, cleaning, and organizing their homes before listing them for sale. Doing so can not only help differentiate your property from others on the market but also tap into the psychology of selling and increase your chances of a successful sale.

Need Help? Feel free to each out me at Suzanne@powersrealty.com for a free in home consultation for your Milwaukee Home.