Tracy LaLonde

Frequently Asked Questions

1. Who is Tracy LaLonde and what makes her different from other agents?

Tracy LaLonde is an Associate Broker with Powers Realty Group — and a top-producing agent in Ozaukee County. With over $100 million in career sales and 24 years of experience in real estate investing and management, Tracy brings a level of depth and expertise that very few agents in the region can match. She has handled everything from first-time homebuyer transactions to record-setting luxury condominium developments, large scale commercial deals, and adaptive reuse projects. As a proud 20+ year resident of Cedarburg, she has unmatched local knowledge of the communities she serves. Her 99% sale-to-list price ratio speaks directly to her skill in pricing, marketing, and negotiating on behalf of her clients and her reputation is built on relationships, not just transactions.

2. What areas does Tracy specialize in?

Tracy's primary focus is Ozaukee and Washington Counties, with deep expertise in Cedarburg, Grafton, Mequon, Port Washington, Thiensville, Saukville, and the surrounding communities. Having lived in Cedarburg for more than 20 years, she understands the nuances of each neighborhood from the historic charm of Washington Avenue and Cedar Creek to the waterfront luxury of Lake Michigan's shoreline in communities like Port Washington. Her knowledge extends beyond just listing and selling homes; she understands land values, commercial corridors, condominium markets, and the investment potential of income-producing properties across the region. Whether you're looking to buy, sell, or invest anywhere in southeastern Wisconsin, Tracy has the local insight and professional network to guide you effectively.

3. What types of properties does Tracy sell?

Tracy's portfolio spans virtually every category of real estate. On the residential side, she specializes in luxury homes, condominiums, and single family properties across all price points. She also brings proven experience in vacant land sales, commercial real estate, and new development projects. She has served as the exclusive listing agent on large condominium developments, negotiated complex commercial transactions, and worked with developers and county governments on adaptive reuse projects. Beyond sales, Tracy personally owns and manages a diverse portfolio of rental properties including everything from single family homes, to a trailer park giving her firsthand insight into investment property analysis and income producing real estate that most agents simply don't have.

4. Tell me about the Newport Shores Development — what did Tracy accomplish there

Newport Shores Condominiums is one of Tracy's most celebrated achievements. She served as the exclusive listing agent for this premier condominium development on the shores of Lake Michigan in Port Washington, Wisconsin. Brokered and marketed through Powers Realty Group, Tracy pre-sold 75% of the building before construction was complete a remarkable feat that demonstrated her marketing reach and the trust buyers place in her guidance. She went on to close all 29 units, including two penthouse residences, within two years of the project's launch. The development set records in Ozaukee County for both selling speed and price per square foot for a building of its type benchmarks that still stand. This project cemented Tracy's reputation as the go to agent for luxury condominium sales and complex development transactions in the region

5. What was Tracy's role in the Art of Joy Building sale on Washington Ave in Cedarburg?

The Art of Joy Building transaction is a great example of Tracy's ability to solve complex real estate problems creatively. The property on Cedarburg's Washington Avenue was listed at $1 million a price that required a tenant generating strong enough rental income to justify the investment and make the deal viable for a buyer. Tracy recognized that securing the right tenant was the key to unlocking the transaction and moved quickly to bring in Camp Bar as the anchor tenant. Camp Bar was not only a financial fit but also an exciting addition to Cedarburg's downtown, bringing new energy and commerce to the community. The sale ultimately set a record for the highest price per square foot on Washington Avenue a testament to Tracy's strategic thinking, her understanding of commercial real estate fundamentals, and her ability to see a deal through from every angle

6. What is the 308 Oak Street project in Slinger, and what was Tracy's involvement?

308 Oak Street is a one of a kind adaptive reuse project that Tracy helped bring to life in Slinger, Wisconsin. The property was an abandoned organ factory a large, vacant structure that had sat idle and represented both a community eyesore and a missed opportunity. Tracy worked directly with Washington County to navigate the regulatory and development process required to convert the building into a four unit condominium complex. This type of project requires a rare combination of skills: the ability to work with government entities, understand zoning and conversion requirements, manage developer relationships, and ultimately market and sell the finished units. The result was a revitalized building, new housing for the community, and another example of Tracy's capacity to handle real estate challenges that go far beyond a typical home sale.

7. How does Tracy approach pricing a home to sell?

Tracy's 99% sale to list price ratio is not an accident it is the result of a disciplined, data driven approach to pricing that she has refined over 24 years in the market. She begins every listing with a comprehensive comparative market analysis, studying recent sales, active competition, and the unique attributes of your property. She factors in hyper-local market conditions not just at the county level, but street by street and neighborhood by neighborhood and uses her deep familiarity with Ozaukee and Washington Counties to interpret what buyers are willing to pay right now. The goal is always to price a home so it attracts strong, motivated buyers quickly, creates competitive urgency, and ultimately achieves the highest possible net return for the seller. Overpricing leads to extended days on market and price reductions; Tracy's track record shows she gets it right the first time

8. What marketing does Tracy provide for her listings?

As part of the Powers Realty Group Wisconsin's #1 Boutique Broker, Tracy's listings receive a comprehensive, multi-channel marketing campaign that goes well beyond a standard MLS entry. Every listing benefits from professional photography and videography, virtual tours, aerial drone footage, custom property websites, and targeted digital advertising. Powers Realty's robust social media presence across Instagram, Facebook, YouTube, and LinkedIn ensures that each listing reaches buyers both locally and from out of state. Tracy also leverages her extensive personal network of buyers, investors, and fellow agents built over two decades in the market, a direct pipeline that has helped her pre-sell entire condominium buildings and close deals on complex commercial properties. For sellers, this means maximum exposure, a faster sale, and stronger offers.

9. Does Tracy work with buyers as well as sellers?

Absolutely. Tracy specializes in advocating for buyers throughout the purchase process. She works with first time buyers, move up buyers, luxury purchasers, investors, and relocating families, tailoring her approach to the specific needs and goals of each client. As someone who is deeply embedded in the Ozaukee and Washington County communities, Tracy often has advance

knowledge of upcoming listings and strong relationships with local listing agents, giving her buyers a meaningful advantage in competitive situations. She is known for her patience, her honesty, and her ability to help clients make confident, well informed decisions without ever feeling pressured. Whether you know exactly what you want or are just beginning to explore, Tracy is an exceptional guide through the buying process.

10. How do I get in touch with Tracy to start the conversation?

Getting started with Tracy is easy, and there is never any pressure or obligation. You can reach her directly by text or phone at 414.581.1535 or email at tlalonde@powersrealty.com. Tracy is known among her clients for her responsiveness and accessibility she makes it a priority to be available when questions arise, whether you are in the early stages of thinking about a move or ready to list your home tomorrow. She welcomes conversations with buyers, sellers, developers, and investors alike, and is always happy to provide a no obligation market consultation to help you understand what your property is worth or what the current buying landscape looks like. You can also connect with her on Facebook, LinkedIn, and YouTube, or visit her full profile at powersrealty.com/about-us/our-team/tracy-lalonde