Boutique Brokerage is "In" - Why?

When it comes to real estate, bigger may NOT be better. After all the, old adage 'location, location, location ' still rings true in most cases. When the location is aces, searching for that "right property" can get tough. Milwaukee's North Shore, is a good example. Homeowners are in a prime spot for great schools, easy walkability, rich culture and gorgeous Lake Michigan beaches. However, navigating neighborhoods and finding that perfect home that offers every amenity on your must-have list isn't going to be as easy as finding the perfect spot along the beach.

That's why sometimes going boutique is better. Rather than being another listing to a big brokerage, boutique realtors take the time to get to know your wants and needs, actually making you their priority.

When choosing a realtor to work with, whether it's to buy or sell, it's important to find someone who's personable and knowledgeable about the area. That may seem obvious enough, but there's a difference between someone who is doing their job versus someone who really cares. An agent who is responsive to questions, alleviates your concerns, and takes the time to listen to your requests and really gets to know you is essential.

In large part, personalizing your experience is a unique benefit of choosing a boutique firm to represent your property or help you through the buying process. A broker at a smaller or independent firm will typically have more time to dedicate to you, you'll get personalized VIP treatment as opposed to feeling like another number on the client roll. Realtors at these types of companies are often times the founders, so they have a lot to stand behind and will be much more invested in your success.

Passion and VIP treatment is only half of the equation to success though. Naturally, to serve their clients as best as they can, realty companies have to put a lot of effort into knowing their demographic backwards and forwards. All neighborhoods are not created equal and the difference between two streets can be vast. This is where experience and knowledge of the area counts.